NINEFIVE got lucky to participate this great campaign that Cheil Worldwide and Samsung Electronics have framed out. To create the site providing the first impression of the whole campaign and fun interaction for users to stay long enough, NINEFIVE and Cheil Worldwide had several ideation sessions. The idea that we have chosen is the 'Control Center' concept which is great for boosting the T&M of the campaign. It is the concept providing the UI to look over all the mysterious incidents happening on earth. The mysterious circles, the mysterious guys and more. And we refined the designs several times to produce the current simple site. Users can watch 7 viral movies in total according to the phases. Whenever users watch one movie, they get the decode motion as a feedback and the hint for the next happenings. This teaser site got 886,978 visits and 2,092,256 views in total and hit the great success for the start of the campaign!
It has a minimal and line style design based on NINEFIVE's identity. Simple line icons on black background with 'effort green' point color. If you have been looking for a simple and sophisticated style, 95 Line Theme could be your choice. Please enjoy it and make your phone more stylish! 95 Line Theme needs GO Launcher EX installed and is only for Android phone.Mobile Application (Theme)
In collaboration with Cheil Worldwide, we created and developed a Facebook application that allows visitors to experience the features of Samsung MV800 camera. Users can upload photos or webcam shots and apply MV800 effects including Funny Face, Magic Frame, Picture-in-Picture and more. After applying effects, users can upload the photos to the gallery to receive votes or simply share them with friends. We kept the tone causual and fun with cartoon patterns, colors, and shapes all the while emphasizing the premium quality of the camera itself.Social Application
Samsung ‘All in Curved’ is the project introducing Samsung’s leading innovator Curved Display and its Curved Alliance, targeting at Global and mainly China. We have planed the content of visual-oriented to deliver an immersive experience and exceptional image quality. For a better understanding of technical and difficult content, we laid the content out from a big concept to detailed concepts matching user’s perception. All globe users can have the same experience across all devices through responsive web.Web
NINEFIVE executed a complete refresh for Samsung Semiconductor global site, which was a bit lacking in consistency of its key visuals and copy message. By incorporating our client?s new aspirational brand message for a consistent look and feel throughout the site experience, we were able to create a unified tone calibrated precisely for our client?s customers. In order to inject imaginative aura to technical content, we developed a new visual tone of metaphorical representation and language to succinctly emphasize the products? user benefit and environmental goodwill. To better convey some of these features and benefits, we created intuitive yet stylish infographics to clearly explain the advantages of our clients? product and services. In addition, we carefully expressed key visual themes from the Samsung Visual Guide for our overall look and concept, and successfully executed a refreshed global site with a unified and consistent tone and manner throughout.Digital Contents