NINEFIVE got lucky to participate this great campaign that Cheil Worldwide and Samsung Electronics have framed out. To create the site providing the first impression of the whole campaign and fun interaction for users to stay long enough, NINEFIVE and Cheil Worldwide had several ideation sessions. The idea that we have chosen is the 'Control Center' concept which is great for boosting the T&M of the campaign. It is the concept providing the UI to look over all the mysterious incidents happening on earth. The mysterious circles, the mysterious guys and more. And we refined the designs several times to produce the current simple site. Users can watch 7 viral movies in total according to the phases. Whenever users watch one movie, they get the decode motion as a feedback and the hint for the next happenings. This teaser site got 886,978 visits and 2,092,256 views in total and hit the great success for the start of the campaign!
NINEFIVE designed BMW MINI website in collaboration with THE DNA. BMW MINI is loved world widely by a young age and well-known as freewheeling&fashionable image. NINEFIVE has focused on enhancing a brand image by emphasizing MINI’s own character but with better quality. Utilising MINI’s own visual and T&M, but adding editorial layout for complex or lots of content. As for UI, we planned a vertical layout so that users can follow the flow of the content and also simple interface for important content.Web
Samsung ‘All in Curved’ is the project introducing Samsung’s leading innovator Curved Display and its Curved Alliance, targeting at Global and mainly China. We have planed the content of visual-oriented to deliver an immersive experience and exceptional image quality. For a better understanding of technical and difficult content, we laid the content out from a big concept to detailed concepts matching user’s perception. All globe users can have the same experience across all devices through responsive web.Web
In collaboration with Cheil Worldwide, we developed 'Exynosphere' to represent the performance of Samsung Exynos mobile processor. Exynosphere was applied to the entire digital campaign including web, mobile, and promotional film. Our aim was for consumers to learn more about the features of Exynos by taking them on an interactive adventure with Exynosphere. As our first all-encompassing digital campaign, it was an incredible adventure for us as well.111Web / Movie
NINEFIVE has created Facebook creatives for Chevrolet’s warranty service, ‘Chevrolet Complete Care’. Facebook TVC and Canvas were produced with a ‘Watching Radio’ concept to deliver Chevrolet customer’s touching story, and line drawing animation with clear, concise captions were used to achieve its tone and manner. On Facebook TVC, the line drawing animation played a very important role. It made the mood for the audience-friendly approach, and more importantly, it gathered all the video footage of individual scenes that are used in Facebook TVC to a whole seamless story. Unlike traditional rich media, Facebook Canvas gave us more freedom to use image and video. We’ve stretched and polished the customer story to a long portrait canvas with an additional car maintenance tips to illustrate Chevrolet Complete Care’s unwavering commitment to its customer.Movie