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Samsung Exynos

Exynos is mobile application processor manufactured by Samsung Electronics and it is used in various smartphones and IoT devices as a core processor. NINEFIVE was maintaining Exynos brand site since 2014, and worked on the renewal project with the aim of building a site where its innovative technologies can stand out and to provide a seamless experience of Samsung. We’ve defined the design concept with ‘Simple, Bold, Trusty’ and redesigned the whole site from scratch with a new Exynos logo. With mobile first design, a new Exynos brand site is built on responsive website to provide a constant experience on various devices.

AS IS

  • The golden ratio layout
  • Separate sites for mobile
  • Processor based contents
  • 70% mobile optimization
  • OFF TREND
RENEWAL
POINT

TO BE

  • Simple design and layout
  • Responsive web
  • Technical based contents
  • 100% mobile optimization
  • ON TREND
RENEWAL POINT

AS IS

  • The golden ratio layout
  • Separate sites for mobile
  • Processor based contents
  • 70% mobile optimization
  • OFF TREND

TO BE

  • Simple design and layout
  • Responsive web
  • Technical based contents
  • 100% mobile optimization
  • ON TREND
DESIGN
CONCEPT
Brand Logo

The new Exynos logo complies with the Samsung’s brand guideline to provide the seamless brand experience. Exynos logo is designed simple and bold with the new Samsung word mark and inherited the identity of the original logo by maintaining an arc penetrating ‘Exynos’.

Responsive Web

The Exynos brand site is designed as a responsive website to provide a constant experience on various devices. To enhance the user experience, we optimized the website for mobile devices and place the essence of the Exynos on the main page for the fast access.

Key Visual

In the Key Visual area, we used lifestyle and simple infographic to announce Exynos’ key events and innovations. The carousel applied in the Key Visual gives a flexibility of expansion.

Feature Design

Exynos delivers the best user experience through various innovations. Simple and bold infographics used in contents implies the summary of the contents to support better understanding of the technology. It also contains the motions and videos to draw the user’s attention.

Page Design
  • Client Samsung Exynos
  • Credit Creative Director : Younghee Jo
    Producer : Moonsoo Kim
    UX Planner : Juhyun In
    Designer : Yujin Kwon, Kihan Kim, Jisun Cha, Seunga Lee, Inhye Han
    Motion Grapher : Dai-jin Han, Minbum Kang
    Developer: Eunseop Shin, Sujung Lim, Hyewon Hong
  • Launch the Site
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