Exynos is one of the core Samsung Brands that deals with Mobile Application Processor, Modem and RF chip. NINEFIVE and Samsung Semiconductor have worked on the Renewal Project of Exynos.com. The goal was to build the site that has a strong identity and an easy interface for B2B&B2C both with rich experience. To deliver the message of ‘Rich Technology and Simple Life’, NINEFIVE has conceived the concept of Golden Ratio that has a simple and infinite pattern, which is applied to the Universal Menu and the whole layout. All contents has been polished so that general users can understand and explore easily. The newly redesigned Exynos.com works perfectly on all browsers with web standard and on PC, Tablet and of course Mobile.
NINEFIVE has created Facebook creatives for Chevrolet’s warranty service, ‘Chevrolet Complete Care’. Facebook TVC and Canvas were produced with a ‘Watching Radio’ concept to deliver Chevrolet customer’s touching story, and line drawing animation with clear, concise captions were used to achieve its tone and manner. On Facebook TVC, the line drawing animation played a very important role. It made the mood for the audience-friendly approach, and more importantly, it gathered all the video footage of individual scenes that are used in Facebook TVC to a whole seamless story. Unlike traditional rich media, Facebook Canvas gave us more freedom to use image and video. We’ve stretched and polished the customer story to a long portrait canvas with an additional car maintenance tips to illustrate Chevrolet Complete Care’s unwavering commitment to its customer.Movie
Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.Mobile Web
CLAPP website provides an online service to test your applications on real devices regardless of time and place. The goal of NINEFIVE was to enhance recognition of Brand and provides simple&intuitive UX for users. As for the identity, we used the 6 colors of BI which is newly designed, and utilised the shape of symbol as pattern and button consistently. We tried to enhance usability with easy guide page, simple infographic, intuitive UI using vertical layout, floating menu and more.Web / PC Application
In collaboration with Cheil Worldwide, we developed 'Exynosphere' to represent the performance of Samsung Exynos mobile processor. Exynosphere was applied to the entire digital campaign including web, mobile, and promotional film. Our aim was for consumers to learn more about the features of Exynos by taking them on an interactive adventure with Exynosphere. As our first all-encompassing digital campaign, it was an incredible adventure for us as well.111Web / Movie