Samsung ‘All in Curved’ is the project introducing Samsung’s leading innovator Curved Display and its Curved Alliance, targeting at Global and mainly China. We have planed the content of visual-oriented to deliver an immersive experience and exceptional image quality. For a better understanding of technical and difficult content, we laid the content out from a big concept to detailed concepts matching user’s perception. All globe users can have the same experience across all devices through responsive web.
Samsung unveiled Galaxy S8 through ‘Unbox Your Phone’ event in New York Times Square. 12 buildings around Times Square were filled with immersive underwater art installation with a giant whale to express the Galaxy S8’s new ‘Infinity Display’. Times Square were submerged by the blue ocean and NINEFIVE was filming the video to vividly convey the scenery of the event. We composed and captured the entire street to show its enormous scales.Movie
CLAPP website provides an online service to test your applications on real devices regardless of time and place. The goal of NINEFIVE was to enhance recognition of Brand and provides simple&intuitive UX for users. As for the identity, we used the 6 colors of BI which is newly designed, and utilised the shape of symbol as pattern and button consistently. We tried to enhance usability with easy guide page, simple infographic, intuitive UI using vertical layout, floating menu and more.Web / PC Application
‘All New Camaro SS PockeTVC’ is a mobile-optimized Facebook video contents which is to promote Chevrolet’s All New Camaro SS launch in Korean market. Our task was to make the PockeTVC short and simple to maintain the audience’s attention while highlighting Camaro’s USP. It has been tightly edited with a tense to emphasis Camaro’s nimble performance and informative visual graphics and captions were added to deliver the key message intuitively.Movie
The misson of this project was optimizing Pantech's existing app store to TV environment and create a unique identity for it. We tried to create user friendly UX by planning the shortest movement of the cursor, which is controlled by TV remote. Also tried to keep the existing 'playful' tone coming from its name, 'AppsPlay' yet add 'Modern' tone with touch of a premium motif just right for TV interface.TV Application