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Pantech AppsPlay Smart Box

The misson of this project was optimizing Pantech's existing app store to TV environment and create a unique identity for it. We tried to create user friendly UX by planning the shortest movement of the cursor, which is controlled by TV remote. Also tried to keep the existing 'playful' tone coming from its name, 'AppsPlay' yet add 'Modern' tone with touch of a premium motif just right for TV interface.

  • Client Pantech
  • Credit Creative Director : Younghee Jo
    Producer: Yujin Won
    Art Director : Suwoong Byun, Kihan Kim
    Designer: Yujin Kwon
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