The misson of this project was optimizing Pantech's existing app store to TV environment and create a unique identity for it. We tried to create user friendly UX by planning the shortest movement of the cursor, which is controlled by TV remote. Also tried to keep the existing 'playful' tone coming from its name, 'AppsPlay' yet add 'Modern' tone with touch of a premium motif just right for TV interface.
Samsung unveiled Galaxy S8 through ‘Unbox Your Phone’ event in New York Times Square. 12 buildings around Times Square were filled with immersive underwater art installation with a giant whale to express the Galaxy S8’s new ‘Infinity Display’. Times Square were submerged by the blue ocean and NINEFIVE was filming the video to vividly convey the scenery of the event. We composed and captured the entire street to show its enormous scales.Movie
Exynos is one of the core Samsung Brands that deals with Mobile Application Processor, Modem and RF chip. NINEFIVE and Samsung Semiconductor have worked on the Renewal Project of Exynos.com. The goal was to build the site that has a strong identity and an easy interface for B2B&B2C both with rich experience. To deliver the message of ‘Rich Technology and Simple Life’, NINEFIVE has conceived the concept of Golden Ratio that has a simple and infinite pattern, which is applied to the Universal Menu and the whole layout. All contents has been polished so that general users can understand and explore easily. The newly redesigned Exynos.com works perfectly on all browsers with web standard and on PC, Tablet and of course Mobile.Web
NINEFIVE has got a continuous offer due to the successful results of previous Solution 4 Movie project. The clients wanted to have a consistent look of Solution 4 for Solution 5, but add the concept of ‘Miracle at the core’. We used the similar style of Infographic as Solution 4, but varied the whole T&M according to the new concept by applying the visual of “The Creation” and watercolour effect in general. This movie has used for several product launching show and on/offline promotion and got great responses.Digital Contents
For the new Pantech app store, we designed a quirky website and mobile application that was sophisticated yet playful. With a small but engaged group of users, it's important to create an identity different from the rest. With calm cool tones and colorful objects, the digital interface presents new warmth, ready for both work and play.Web / Mobile Application