The misson of this project was optimizing Pantech's existing app store to TV environment and create a unique identity for it. We tried to create user friendly UX by planning the shortest movement of the cursor, which is controlled by TV remote. Also tried to keep the existing 'playful' tone coming from its name, 'AppsPlay' yet add 'Modern' tone with touch of a premium motif just right for TV interface.
With the launch of Galaxy S6 Edge Plus-Samsung’s flagship product of the second half of 2015, NINEFIVE has designed the introduction page of Samsung.com. We’ve tried to convey intuitively the various attractions of the larger display and improved Edge UX, not only by product features and information but Benefit points for users. To increase the power of information delivery, we’ve set the User Story according to Benefit Point. In addition, we ensure a quick and easy access to content by applying responsive web and Parallax Scroll.Web
For the new Pantech app store, we designed a quirky website and mobile application that was sophisticated yet playful. With a small but engaged group of users, it's important to create an identity different from the rest. With calm cool tones and colorful objects, the digital interface presents new warmth, ready for both work and play.Web / Mobile Application
Together with Cheil Worldwide, NINEFIVE created an easy-accessible web/mobile site that helps users learn about the features and designs of a brand new Samsung Camera, GALAXY Camera. It has every benefit that GALAXY product has, which is Android OS based, and enchanting exterior. To bring out the design of the camera, NINEFIVE intended to design a clean white website yet with sophisticated tone and spacing plan.Web
Exynos is one of the core Samsung Brands that deals with Mobile Application Processor, Modem and RF chip. NINEFIVE and Samsung Semiconductor have worked on the Renewal Project of Exynos.com. The goal was to build the site that has a strong identity and an easy interface for B2B&B2C both with rich experience. To deliver the message of ‘Rich Technology and Simple Life’, NINEFIVE has conceived the concept of Golden Ratio that has a simple and infinite pattern, which is applied to the Universal Menu and the whole layout. All contents has been polished so that general users can understand and explore easily. The newly redesigned Exynos.com works perfectly on all browsers with web standard and on PC, Tablet and of course Mobile.Web