For the new Pantech app store, we designed a quirky website and mobile application that was sophisticated yet playful. With a small but engaged group of users, it's important to create an identity different from the rest. With calm cool tones and colorful objects, the digital interface presents new warmth, ready for both work and play.
Samsung unveiled Galaxy S8 through ‘Unbox Your Phone’ event in New York Times Square. 12 buildings around Times Square were filled with immersive underwater art installation with a giant whale to express the Galaxy S8’s new ‘Infinity Display’. Times Square were submerged by the blue ocean and NINEFIVE was filming the video to vividly convey the scenery of the event. We composed and captured the entire street to show its enormous scales.Movie
NINEFIVE and Cheil Worldwide created web/mobile site of Galaxy NotePRO that was the first launching product in 2014. The site was supposed to be launched at the time of CES 2014 and we focused to create the site that can present the essential content, which is 'More Bigger & More creative'. Since it's the one of the hero products, we tried to limit additional design elements and show it simply with crystal clear product images. The layout and motion were designed only to present the function of the product effectively and we abided by web accessibility strictly.Web
NINEFIVE executed a complete refresh for Samsung Semiconductor global site, which was a bit lacking in consistency of its key visuals and copy message. By incorporating our client?s new aspirational brand message for a consistent look and feel throughout the site experience, we were able to create a unified tone calibrated precisely for our client?s customers. In order to inject imaginative aura to technical content, we developed a new visual tone of metaphorical representation and language to succinctly emphasize the products? user benefit and environmental goodwill. To better convey some of these features and benefits, we created intuitive yet stylish infographics to clearly explain the advantages of our clients? product and services. In addition, we carefully expressed key visual themes from the Samsung Visual Guide for our overall look and concept, and successfully executed a refreshed global site with a unified and consistent tone and manner throughout.Digital Contents
Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.Web