For the new Pantech app store, we designed a quirky website and mobile application that was sophisticated yet playful. With a small but engaged group of users, it's important to create an identity different from the rest. With calm cool tones and colorful objects, the digital interface presents new warmth, ready for both work and play.
The misson of this project was optimizing Pantech's existing app store to TV environment and create a unique identity for it. We tried to create user friendly UX by planning the shortest movement of the cursor, which is controlled by TV remote. Also tried to keep the existing 'playful' tone coming from its name, 'AppsPlay' yet add 'Modern' tone with touch of a premium motif just right for TV interface.TV Application
NINEFIVE launched the web&mobile site of a brand new Samsung Galaxy Note 8.0 using the technology HTML5. Tried to keep the existing identity of Galaxy Note Series and deliver the unique features of Galaxy Note 8.0 itself. To maximize the presentation, NINEFIVE used Non-Flash Motion that follows 'Web Accessibility'. And it was quite successful to show all the life stories that Galaxy Note 8.0 and S Pen can bring to us.Web
NINEFIVE has created Facebook creatives for Chevrolet’s warranty service, ‘Chevrolet Complete Care’. Facebook TVC and Canvas were produced with a ‘Watching Radio’ concept to deliver Chevrolet customer’s touching story, and line drawing animation with clear, concise captions were used to achieve its tone and manner. On Facebook TVC, the line drawing animation played a very important role. It made the mood for the audience-friendly approach, and more importantly, it gathered all the video footage of individual scenes that are used in Facebook TVC to a whole seamless story. Unlike traditional rich media, Facebook Canvas gave us more freedom to use image and video. We’ve stretched and polished the customer story to a long portrait canvas with an additional car maintenance tips to illustrate Chevrolet Complete Care’s unwavering commitment to its customer.Movie
Samsung unveiled Galaxy S8 through ‘Unbox Your Phone’ event in New York Times Square. 12 buildings around Times Square were filled with immersive underwater art installation with a giant whale to express the Galaxy S8’s new ‘Infinity Display’. Times Square were submerged by the blue ocean and NINEFIVE was filming the video to vividly convey the scenery of the event. We composed and captured the entire street to show its enormous scales.Movie