Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.
‘All New Camaro SS PockeTVC’ is a mobile-optimized Facebook video contents which is to promote Chevrolet’s All New Camaro SS launch in Korean market. Our task was to make the PockeTVC short and simple to maintain the audience’s attention while highlighting Camaro’s USP. It has been tightly edited with a tense to emphasis Camaro’s nimble performance and informative visual graphics and captions were added to deliver the key message intuitively.Movie
NINEFIVE got a continuous project offer due to the successful execution of Samsung Green Memory Global Site. The project was for promoting a new 4th generation technology of SSD and DDR3 and NINEFIVE was in charge of concept, design and movie production. We tried to focus on designing simple yet sophisticated infographics to deliver the difficult technical terms in the easiest way and eco-friendly concept of the product itself.Movie
NINEFIVE designed BMW MINI website in collaboration with THE DNA. BMW MINI is loved world widely by a young age and well-known as freewheeling&fashionable image. NINEFIVE has focused on enhancing a brand image by emphasizing MINI’s own character but with better quality. Utilising MINI’s own visual and T&M, but adding editorial layout for complex or lots of content. As for UI, we planned a vertical layout so that users can follow the flow of the content and also simple interface for important content.Web
NINEFIVE started this project to create an application for working mothers to support their child care by using smart devices. The application comes with two versions for different circumstance, the tablet application for the baby sitter and the smartphone application for the mother. Considering the varieties of baby sitters’ age, the tablet application has intuitive UI elements with simple ‘Drag&Drop’ interaction. Baby sitter can write a baby care journal directly from the main page by simply dragging the relevant item into the center of the page. The type of an item and time will be set automatically and these can be modified manually as well. The created journal is sent real-time to their mother and the information is displayed on a circular GUI with the written time and the type of an item. Mother’s application has full authority of the application settings and only viewing function for the baby care journal.
*Won a 2015 iF Design Award with an unique UI and concept