Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.
NINEFIVE executed a complete refresh for Samsung Semiconductor global site, which was a bit lacking in consistency of its key visuals and copy message. By incorporating our client?s new aspirational brand message for a consistent look and feel throughout the site experience, we were able to create a unified tone calibrated precisely for our client?s customers. In order to inject imaginative aura to technical content, we developed a new visual tone of metaphorical representation and language to succinctly emphasize the products? user benefit and environmental goodwill. To better convey some of these features and benefits, we created intuitive yet stylish infographics to clearly explain the advantages of our clients? product and services. In addition, we carefully expressed key visual themes from the Samsung Visual Guide for our overall look and concept, and successfully executed a refreshed global site with a unified and consistent tone and manner throughout.Digital Contents
Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.Mobile Web
In collaboration with Cheil Worldwide, we created and developed a Facebook application that allows visitors to experience the features of Samsung MV800 camera. Users can upload photos or webcam shots and apply MV800 effects including Funny Face, Magic Frame, Picture-in-Picture and more. After applying effects, users can upload the photos to the gallery to receive votes or simply share them with friends. We kept the tone causual and fun with cartoon patterns, colors, and shapes all the while emphasizing the premium quality of the camera itself.Social Application
Among many Contraction Timer apps out there, it’s hard to find a decent app that preganant women can use easily with good quality. This is where we started. Let’s make a good Contraction Timer app that works perfectly and is even beautiful. We named it ‘iGoBaeya’ meaning ‘Ah! My stomach hurts!’ in Korean with slightly witty tone. We tried to design UI as friendly and simple as possible to relief the tension that women would feel at the contraction moment.Mobile Application