Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.
NINEFIVE designed BMW MINI website in collaboration with THE DNA. BMW MINI is loved world widely by a young age and well-known as freewheeling&fashionable image. NINEFIVE has focused on enhancing a brand image by emphasizing MINI’s own character but with better quality. Utilising MINI’s own visual and T&M, but adding editorial layout for complex or lots of content. As for UI, we planned a vertical layout so that users can follow the flow of the content and also simple interface for important content.Web
NINEFIVE has created Facebook creatives for Chevrolet’s warranty service, ‘Chevrolet Complete Care’. Facebook TVC and Canvas were produced with a ‘Watching Radio’ concept to deliver Chevrolet customer’s touching story, and line drawing animation with clear, concise captions were used to achieve its tone and manner. On Facebook TVC, the line drawing animation played a very important role. It made the mood for the audience-friendly approach, and more importantly, it gathered all the video footage of individual scenes that are used in Facebook TVC to a whole seamless story. Unlike traditional rich media, Facebook Canvas gave us more freedom to use image and video. We’ve stretched and polished the customer story to a long portrait canvas with an additional car maintenance tips to illustrate Chevrolet Complete Care’s unwavering commitment to its customer.Movie
In collaboration with Cheil Worldwide, we developed 'Exynosphere' to represent the performance of Samsung Exynos mobile processor. Exynosphere was applied to the entire digital campaign including web, mobile, and promotional film. Our aim was for consumers to learn more about the features of Exynos by taking them on an interactive adventure with Exynosphere. As our first all-encompassing digital campaign, it was an incredible adventure for us as well.111Web / Movie
Exynos is mobile application processor manufactured by Samsung Electronics and it is used in various smartphones and IoT devices as a core processor. NINEFIVE was maintaining Exynos brand site since 2014, and worked on the renewal project with the aim of building a site where its innovative technologies can stand out and to provide a seamless experience of Samsung. We’ve defined the design concept with ‘Simple, Bold, Trusty’ and redesigned the whole site from scratch with a new Exynos logo. With mobile first design, a new Exynos brand site is built on responsive website to provide a constant experience on various devices.Web