Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.
In collaboration with Cheil Worldwide, we developed 'Exynosphere' to represent the performance of Samsung Exynos mobile processor. Exynosphere was applied to the entire digital campaign including web, mobile, and promotional film. Our aim was for consumers to learn more about the features of Exynos by taking them on an interactive adventure with Exynosphere. As our first all-encompassing digital campaign, it was an incredible adventure for us as well.111Web / Movie
For the new Pantech app store, we designed a quirky website and mobile application that was sophisticated yet playful. With a small but engaged group of users, it's important to create an identity different from the rest. With calm cool tones and colorful objects, the digital interface presents new warmth, ready for both work and play.Web / Mobile Application
‘All New Camaro SS PockeTVC’ is a mobile-optimized Facebook video contents which is to promote Chevrolet’s All New Camaro SS launch in Korean market. Our task was to make the PockeTVC short and simple to maintain the audience’s attention while highlighting Camaro’s USP. It has been tightly edited with a tense to emphasis Camaro’s nimble performance and informative visual graphics and captions were added to deliver the key message intuitively.Movie
NINEFIVE got lucky to participate this great campaign that Cheil Worldwide and Samsung Electronics have framed out. To create the site providing the first impression of the whole campaign and fun interaction for users to stay long enough, NINEFIVE and Cheil Worldwide had several ideation sessions. The idea that we have chosen is the 'Control Center' concept which is great for boosting the T&M of the campaign. It is the concept providing the UI to look over all the mysterious incidents happening on earth. The mysterious circles, the mysterious guys and more. And we refined the designs several times to produce the current simple site. Users can watch 7 viral movies in total according to the phases. Whenever users watch one movie, they get the decode motion as a feedback and the hint for the next happenings. This teaser site got 886,978 visits and 2,092,256 views in total and hit the great success for the start of the campaign!Web