Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.
Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.Web
NINEFIVE has redesigned the Green Memory site of Samsung, in close cooperation with Cheil Worldwide. We brought the previous site that biased towards eco-friendly to more professional site of global incorporation. Created to make it as easy to recognize contents and simple user interface as well as we focused on professional look and feel with fully visualized images and refined infographics.Responsive Web
‘All New Camaro SS PockeTVC’ is a mobile-optimized Facebook video contents which is to promote Chevrolet’s All New Camaro SS launch in Korean market. Our task was to make the PockeTVC short and simple to maintain the audience’s attention while highlighting Camaro’s USP. It has been tightly edited with a tense to emphasis Camaro’s nimble performance and informative visual graphics and captions were added to deliver the key message intuitively.Movie
NINEFIVE designed BMW MINI website in collaboration with THE DNA. BMW MINI is loved world widely by a young age and well-known as freewheeling&fashionable image. NINEFIVE has focused on enhancing a brand image by emphasizing MINI’s own character but with better quality. Utilising MINI’s own visual and T&M, but adding editorial layout for complex or lots of content. As for UI, we planned a vertical layout so that users can follow the flow of the content and also simple interface for important content.Web