Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.
NINEFIVE got lucky to participate this great campaign that Cheil Worldwide and Samsung Electronics have framed out. To create the site providing the first impression of the whole campaign and fun interaction for users to stay long enough, NINEFIVE and Cheil Worldwide had several ideation sessions. The idea that we have chosen is the 'Control Center' concept which is great for boosting the T&M of the campaign. It is the concept providing the UI to look over all the mysterious incidents happening on earth. The mysterious circles, the mysterious guys and more. And we refined the designs several times to produce the current simple site. Users can watch 7 viral movies in total according to the phases. Whenever users watch one movie, they get the decode motion as a feedback and the hint for the next happenings. This teaser site got 886,978 visits and 2,092,256 views in total and hit the great success for the start of the campaign!Web
From a part of Samsung Soccer Campaign, NINEFIVE got continuous offer that is Galaxy 11 Theme for GO Launcher EX. To shift all the fun and experience from the teaser site to the Launcher, we design the icons and the background wallpapers with T&M of teaser site and also applied the images of 13 world start soccer players actively.Mobile Application (Theme)
It has a minimal and line style design based on NINEFIVE's identity. Simple line icons on black background with 'effort green' point color. If you have been looking for a simple and sophisticated style, 95 Line Theme could be your choice. Please enjoy it and make your phone more stylish! 95 Line Theme needs GO Launcher EX installed and is only for Android phone.Mobile Application (Theme)
NINEFIVE has redesigned the Green Memory site of Samsung, in close cooperation with Cheil Worldwide. We brought the previous site that biased towards eco-friendly to more professional site of global incorporation. Created to make it as easy to recognize contents and simple user interface as well as we focused on professional look and feel with fully visualized images and refined infographics.Responsive Web