Samsung unveiled Galaxy S8 through ‘Unbox Your Phone’ event in New York Times Square. 12 buildings around Times Square were filled with immersive underwater art installation with a giant whale to express the Galaxy S8’s new ‘Infinity Display’. Times Square were submerged by the blue ocean and NINEFIVE was filming the video to vividly convey the scenery of the event. We composed and captured the entire street to show its enormous scales.
NINEFIVE got lucky to participate this great campaign that Cheil Worldwide and Samsung Electronics have framed out. To create the site providing the first impression of the whole campaign and fun interaction for users to stay long enough, NINEFIVE and Cheil Worldwide had several ideation sessions. The idea that we have chosen is the 'Control Center' concept which is great for boosting the T&M of the campaign. It is the concept providing the UI to look over all the mysterious incidents happening on earth. The mysterious circles, the mysterious guys and more. And we refined the designs several times to produce the current simple site. Users can watch 7 viral movies in total according to the phases. Whenever users watch one movie, they get the decode motion as a feedback and the hint for the next happenings. This teaser site got 886,978 visits and 2,092,256 views in total and hit the great success for the start of the campaign!Web
NINEFIVE redesigned from scratch a more intuitive, secure, and mobile friendly application for Daishin Securities CREON MTS, making massive improvements to the core UI/UX framework. By utilizing the CREON Magenta color scheme throughout the application, we were able to execute a fresh brand identity for our client.With the goal of creating a easy to use, on-the-go finance application, we designed a library of intuitive icons recognizable even with a quick glance. And by controlling the dynamics of critical elements onscreen to ensure easy readability, we successfully created a powerful service for our client's customers to trade stocks wherever and whenever they want, all without the usual complications of most mobile finance tools.Mobile Application
Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.Web
CLAPP website provides an online service to test your applications on real devices regardless of time and place. The goal of NINEFIVE was to enhance recognition of Brand and provides simple&intuitive UX for users. As for the identity, we used the 6 colors of BI which is newly designed, and utilised the shape of symbol as pattern and button consistently. We tried to enhance usability with easy guide page, simple infographic, intuitive UI using vertical layout, floating menu and more.Web / PC Application