‘All New Camaro SS PockeTVC’ is a mobile-optimized Facebook video contents which is to promote Chevrolet’s All New Camaro SS launch in Korean market. Our task was to make the PockeTVC short and simple to maintain the audience’s attention while highlighting Camaro’s USP. It has been tightly edited with a tense to emphasis Camaro’s nimble performance and informative visual graphics and captions were added to deliver the key message intuitively.
Cheil Worldwide and Samsung Electronics published Gear IconX advertorial on two famous fashion magazines, ‘GQ’ and ‘Glamour’, along with the online campaign in UK and Germany. NINEFIVE had an opportunity to create Gear IconX campaign site to provide magazine subscribers a direct online experience. We’ve designed mobile-friendly, responsive website with the grid style layout and easy interactions to deliver intuitive contents and to improve browsing experience. Every content fits perfectly on the mobile screen, so users don’t need to scroll the page while viewing the content, and they can browse between contents with a single flick. We adopted the tone and manner and lifestyle images from the magazine to provide a seamless experience and show the connection between the advertorial and the campaign site. It offers more intensive information, so when users visit the site through the magazine, they can continue their journey seamlessly. There are various instruments providing convenience to reduce cart abandonment and enhance the purchase experience.Web
Samsung Electronics’ O2O promotion ‘♥7’ was held at CGV to promote their latest products including Galaxy S7, Gear 360 and Gear VR. People can access to the promotion site by simply placing their smartphone on the GALAXY SMART MAT via NFC tags. Our mission was to create a fascinating contents that emphasis USP of the products and catch people’s eyes on site. We used HTML5 and produced a contents with dramatic motion using ‘Extreme Zoom’ technique to allow every smartphone users can experience the contents and draw their attention.Mobile Web
NINEFIVE has got a continuous offer due to the successful results of previous Solution 4 Movie project. The clients wanted to have a consistent look of Solution 4 for Solution 5, but add the concept of ‘Miracle at the core’. We used the similar style of Infographic as Solution 4, but varied the whole T&M according to the new concept by applying the visual of “The Creation” and watercolour effect in general. This movie has used for several product launching show and on/offline promotion and got great responses.Digital Contents
In collaboration with Cheil Worldwide, we created and developed a Facebook application that allows visitors to experience the features of Samsung MV800 camera. Users can upload photos or webcam shots and apply MV800 effects including Funny Face, Magic Frame, Picture-in-Picture and more. After applying effects, users can upload the photos to the gallery to receive votes or simply share them with friends. We kept the tone causual and fun with cartoon patterns, colors, and shapes all the while emphasizing the premium quality of the camera itself.Social Application